Mar 23, 2016
We're hardwired to listen, remember and repeat stories: a hero,
an antihero, the struggle and the final victory. It's the most
basic way of communicating and remembering ideas, and businesses
aren't indifferent to it.
Aware of that, the most successful companies, the ones positioning
and differentiating themselves in the market, like Apple, connect
with the audience by trying to create an emotional response from
us. We buy not just their products, but also their values and what
they stand for.
Here you have Impact Factory's take on storytelling.
Listen to our podcast and learn a few tricks to use in your
business and boost your sales. The key is to find common ground
between your offering and your customers' needs.